Hello and welcome back.
Today I would like to talk about some keys to make more sales of your books.
The first thing I would say is not to make the mistake I made with regards to my first book No Remorse No Regret. And that mistake was waiting until the book was released before I started doing any marketing or promotion. Ideally you want to get some buzz going about your book several months before release.
Part of the reason I made this mistake was I was working two jobs at the time I was writing the book while at the same time I was looking after my father who had cancer at the time. Sadly he died before seeing me accomplish the goal, my mom had died six years before that.
So with this in mind try and come up with a schedule that you can fit in to your writing, your job(s) and any family obligations that you have to attend to. It could be something as simple as taking ten minutes a day posting comments on blogs, posting something on any of the myriad of social media sites. The key is not to lose momentum.
The second key with regards to making more sales is not to be shy about selling. There is a saying that goes like this, shy salespeople have skinny kids Another way to say this is from something I got from the Dan Kennedy book No BS Time Management For Entrepreneurs is he says in this book that he has a picture in his office of a Tiger eating its prey with the caption “Tigers Starve Last In The Jungle.”
So let your friends and family know when your book is released. And also mention it to co-workers. A caveat on this though is don’t bring it to the point of getting annoying as you might come across as the friend we all have who is trying to get us into an MLM business. Mention your book is available and where as part of a normal conversation as opposed to always saying buy my book, buy my book. Maybe ask them how they enjoy the book and perhaps that will get them to buy it.
A third key with making more sales is to be patient. Look at the long haul or long view. Most of us, myself included, don’t get to retire from our day jobs or night jobs or shift work jobs or. . . . . . . I think you get my drift, on the very first book we write. Sometimes lightning does strike but the reality is that for most people who become hugely successful at something, the reality is this – IT’S A LONG SLOW ROAD TO OVERNIGHT SUCCESS.
Hopefully this helps. Now go out and make it a great day.