Hello and welcome back.

If you have a fear of selling when it comes to selling your books the best advice is to simply get over it.

This is not to say that you have to – or even should – constantly bug your friends to buy your book or send out spam all the various social media outlets promoting your book.

For most of your friends and family all you will likely need to do is tell them once or twice that you have a book out and where they can buy it. One of these times could be done in your yearly Christmas correspondence to family and friends. Not so much as a buying my book would be a great gift to me. But, casually mention you have a book out, most friends will ask where can they buy it or let you know they can’t find it in the store and to send them a link as to where to buy the book.

If you have an intranet network at work that allows for people to post classified ads you can try posting a link to it there.

There’s all kinds of things you can do to get yourself out there without feeling like you’re beating your chest like an ape. Although sometimes that will be necessary, just don’t do it often.

The second best piece of advice I can give is, how much would you like for a friend to try and sell you something or let you know they have a book out and asking you to buy it? Go by what your answer would be to that and you will have your baseline standard as to what you need to do in terms of marketing and trying to make more sales.

Make it a great day.