Hello and welcome back to my blog.

Today’s topic is about paid marketing for your books.

Why, you might ask, would someone want to pay for marketing when they can get it done for free by posting to social media?

For starters, it’s faster. With many ad platforms like Facebook and Amazon and Adsense you are able to target your ad to people most likely to be interested in your book.

Second constant promotional marketing to social media sites without also adding value by helping people solve problems often will turn people off. Would you want to have people constantly bombard you with requests to buy their book or any other product?

Some things to consider for your paid marketing is only spend the amount of money you can afford to lose should your campaign not pan out. With the ad platforms you are able to set a daily budget for how much you want to spend so you won’t have to worry about breaking the budget.

That’s it for today, make it a great one.